If you want to be successful in your business in 2020, then you need to better know and understand your customers and would-be customers on a deep and intimate level.
You need to be able to finish their sentences.
You need to know what keeps them up at night, at least when it comes to their professional lives.
You need to know your customer so well that you could their thoughts without having them say a word.
Unfortunately, many enterpreneurs don’t know their customers. You probably have a good sense of your customers, sure. You may even have a buyer persona outlined someplace on a slide deck.
Do you have any idea why a current customer sticks with you over a competitor?
Who buys your product or service and why?
Why is understanding your customers important?
When you can answer these questions with detail and clarity, you have a template for your future buyers because you can’t sell to everyone.
These insights give you the information necessary to create content that’s persuasive and relevant, that helps buyers trust your company and believe you can solve their problem.
These insights will tighten the focus of your paid campaigns.
A deeper understanding of your customer will reduce your headache over attracting customers and increase your revenues.
Here are proven 5 ways to understanding your customers for conversion.
1. Stand in your customer’s shoes. Look beyond your core business and understand your customer’s full range of choices. This exercise will also deepen your understanding of competitors and help you better anticipate their moves.
2. Apply Intelligent Customer Engagement
Engagement runs deeper than you know, and getting to know customer hows and whys helps you create a better product, set of services and user experience. You stay competitive as well as grow and cultivate loyal clients who trust your know-how because you know the ins and outs of their needs.
3. Create More Robust Buyer Personas
Many marketers make the mistake of using generic demographics like age, profession, and location to develop their buyer personas. These data points simply don’t provide enough information to create messaging that resonates with your audience on an emotional level.
4. Using data to understand your customers
Your database or customer relationship management system (CRM) holds valuable information about your customers that will help you understand their needs.
Investigate the data you hold on your customers, it can tell you a lot. Look for patterns so you can see when your customers typically make orders. You can also use the data to analyse your performance. Check how quickly you’re responding to orders or delivering goods.
CRM systems are more reliable because they hold information about customer behaviour and preferences they can improve customer satisfaction and retention. They can help you to identify customer needs more effectively, allowing you to up-sell and cross-sell, increasing profitability.
5. Ask your customers what they think
Conduct a customer satisfaction survey and you will make your customers feel valued. You will also gain valuable insights. But don’t ask for feedback if you’re not prepared to make changes. When you do make improvements, tell your customers what you have done as a result of their feedback.
Well-compiled customer surveys can tell you things you may not know. Not everyone complains when they are dissatisfied. Instead, they tell their friends about their bad experience and take their business elsewhere. Unless you proactively consult your customers, you may never discover if you are going wrong.
As well as asking for feedback, set up a customer contact programme to ensure you keep in touch with your clients. A good customer contact strategy will allow you to listen to your customers and tell them more about what you offer.
These 5 principles when committed to can truly help you to understand your clients. Deepen user experience and how you define engagement to put your brand at the top of client lists.
Which of these will you start implementing from today?