HOW TO FIND YOUR FIRST 10 CLIENTS

When you work out how to get clients for your new business, it’s such an exciting milestone!

It provides a massive sense of relief after all those hours spent building the foundational parts of your business.

However, how do you go about achieving that milestone?

What actions do you need to take for that elusive first client to appear?

Well, the successful small business owners are the ones that focus on keeping things simple.

It’s difficult to tell exactly how you are going to get your first client.

However, there are some well-known simple strategies that new business owners take to set themselves up for success.

To help you get clients for your new business, here are few simple strategies below. (Many of these will also apply for getting and keeping subsequent clients)

1. Understand your market and communicate clearly

When first starting it, it’s hard to define what it is you do clearly. It can even change over time.

However, it’s essential that you’ve spent some time upfront thinking about:

Whom you want to help (your target market)

What solution is going to offer to solve their problem (service offering)

Why your offer is different or better than the competition (your unique value)

Don’t overcomplicate this part. Start by merely answering those three questions and incorporating it into your sales pitch.

An example is this: I help [target market] by offering them [service offering], and I provide it in a way that adds value by [unique value].

When you can communicate clearly, potential clients will understand if they are a good fit. Also, you will be able to better educate others on how they can refer clients to you.

2. Spread the word to family and friends

Telling your family and friends that you’ve started your business and you’re looking for clients is probably the most effective way to get your first client.

Telling your family and friends that you’ve started your business and you’re looking for clients is probably the most effective way to get your first client.

You’ve probably heard many successful business owners tell you that their first clients were referrals from their network.

A quick tip when asking for referrals – be sure to let your network know what you do and whom you can help.

Don’t assume they know! It will help put you in touch with the right leads.

3. Conduct research on your target audience

It’s a step often overlooked or rushed by new business owners. It’s also a great way to get a meeting with potential clients.

Ask someone whom you think could be a potential client if they would help you with some market research.

You never know where the conversation might lead and once they have a better understanding of your new business, they may even hire or refer you.

Effective research methods include speaking to multiple people who fit your target market, competitor and industry research, engaging in relevant Facebook groups, and other social media platforms.

If there are people that already engage on your social media accounts, you can also follow up on them to build relationships and convert them into sale.

4. Have a plan and set realistic expectations

Having a plan and realistic expectations will help keep you focused on getting your first client.

Give yourself some time to build a channel of leads. In addition, have a plan to sustain your living expenses in the meantime to take the pressure off.

Remember, keep things simple when first starting out.

If you find it challenging to create a plan or set realistic goals, then consider how a business coach could assist you.

5. Update your social media profiles and content

Review and update your social media profiles, including adding a professional photo. Hide or delete any material which is not relevant to your business.

Review and update your social media profiles, including adding a professional photo.

On each profile, be sure to include a link to your website and a call to action. Alternatively, details about how clients can work with you.

Once updated, write a series of meaningful social media posts and ask for referrals from your connections to get your first client.

If you are targeting other businesses, it’s essential that you set up a LinkedIn profile if you haven’t already and a Facebook business page.

Also, start following other businesses on Facebook and Instagram who fit your target audience, and join Facebook groups. Think of meaningful ways to comment on posts and like content.

When you implement these simple strategies consistently, you will be well on your way to getting your first client. But remember, don’t try to tackle them all at once. Pick the ideas that resonate with you.

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