Have you ever wanted to collaborate with other brands or influencers but you find yourself hesitant over their likely response, the process and if it will be worth it?
There are different reasons why you may need to collaborate with other influencers, business or brands in your fields.
It can be because you want to be visible to their audience, you want to market your products or you want to gain access to a person or industry. These tips below will help you get started.
- WHAT IS THE PURPOSE OF THE COLLABORATION?:
Can you answer this question clearly?
Are you focused on growing your following on Instagram? Or you want to market your product?
It can also be because you want to penetrate the industry via association and creating credibility perception.
If you are able to identify the purpose of your collaboration, it will help you determine who you want to connect with so that you can rate the ROI (the return on investment).
- MAKE RESEARCH ON THE PEOPLE YOU WILL LIKE TO WORK WITH:
If you’re a makeup up stylist, you might want to collaborate with models, fashion designers or photographers. It doesn’t have to be people in your niche; it can be people that will enhance your work. If you choose to work with a photographer, it means that you want to be the make-up artist for their clients, that’s a great way of positioning yourself.
So regardless of the field you are, make a list of people you want to work with and write them down. You can also find someone in your field that has more followers and credibility.
- POSITION YOUR BRAND EXCELLENTLY
Before you choose to collaborate, you need to pay attention to the fact that some influencers wouldn’t work with you if your page looks scattered and lacks engagement. Use clear pictures, nice captions, and other necessary brand elements. This will increase the chances to be likable. You should also grow your followers’ rate so that they can feel good working with your audience too. It becomes a win-win.
- CONNECT WITH THEM ON THEIR PAGE:
It is better for you to become known or familiar with these influencers or leaders by engaging with their posts so that they can recognize you. You can do this by intelligently commenting on their post, doing a shout out, or recommending their page to others.
- SEND A PROFESSIONAL EMAIL OR DIRECT MESSAGE:
After you have researched the people you want to work with, find their contact information and begin to connect with them. It is better to send an email and then do a follow up via direct message so that they can pay attention to your offer.
Your email should start with an introduction of who you are, what you aim to achieve, the full details around your work and your contact too. Don’t forget to mention how you have gained from their brand or how you love their brand, it’s a way of getting a quicker emotional bond.
Ready to collaborate with other brands or influencers?
Use these tips and let us know how well they work for you.