The key to becoming a successful social media user is in the engagement.
Social media is beginning to take its rightful throne in the world of marketing as for many businesses it’s the key catalyst for brand growth. If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.
Promoting your brand through social media is therefore vital to businesses, but getting your content on these channels isn’t what gets you the sales. The key to becoming a successful social media user is in the engagement.
Follow these top tips for increasing social media engagement below to achieve business growth.
1. Talk About Your Topic (Not Just Your Brand)
In many new situations when you come into contact with new people it’s important to get talking to them. Obviously creating content and publishing it onto your social feeds is perfect in letting people know what you are about. But, if you don’t have a following, which many new users won’t have, joining groups and creating them will help to get your name about.
On Facebook, for example, joining any kind of group isn’t effective. Imagine you are a beauty expert. Joining a forum that is all about electrics isn’t going to reach the right people and hence could be a major waste of time. Involving yourself in groups that are relevant to your business will increase your chances of reaching your target audience and will get your name known by potential customers.
For businesses in the health and nutrition markets, joining Facebook groups like the following is crucial for getting discussion around the brand started.
In conjunction with joining forums on your expertise, it’s great to create some of your own. Making multiple groups on your social media platforms and inviting key influencers and prospective customers to join in the discussion is one of the smartest ways of spreading your brand.
Remember: Only promoting your own brand creates a bad impression. Groups and forums aren’t there to talk about yourself only. Having different group members to lead the discussion and talk about the latest trends or ongoings in the industry or area that’s relevant to the brand will make customers see you as useful and of value. Don’t be the big-headed brand that talks about themselves only. Talk about your topic too!
2. Join Question & Answer Sessions
Handing out nuggets of gold to customers is as easy as giving them useful information and answering their queries. Joining Q&A answer sessions is a great way to provide users with value and gets you seen as a helpful brand. If you can offer relevant answers to customer queries and spark discussion with your prospective customers, all before your competitors, you will become the go-to seller.
With consumers becoming more impatient and wanting answers to their queries almost immediately, having a dedicated customer response team is perfect for catering to those needs.
A good way to implement this is by being the first to reply to queries that helps to put you above your competitors. However, if the content you provide isn’t of use and is clear to customers you published it in a rush, you are likely to damage your reputation and brand image. Instead, we advise you to complete ongoing research to the most commonly asked questions in your area to create sample answers that can easily be personalized and published to give relevant quick responses.
When researching into the most common FAQs in your field, it’s best practice to create in-depth guides to give customers insightful data into their queries. Adding links to these in your responses shows you are willing to go above and beyond to help your customers. People like to buy from a brand they can trust, know will deliver and be on-hand when things don’t go to plan. Through delivering a hub of help in each of your responses, you are likely to attract more buyers and become a force to be reckoned with.
3. Share Other People’s Content
If someone else can provide better answers to a query, make use of their content. Your customers will see that you are there to give them what they need, whether it comes from yourself or not. If your social media feed can provide them with relevant information, whether it’s yours or not, they will be attracted to your brand and hence will be encouraged to follow you.
Keeping your content diverse (yet relevant) and from different contributors, will keep customers interested. Sometimes hearing the same person talk about the same stuff, day in day out can become a little boring. So get sharing!
4. Make Your Customers Feel Engaged
Not only should you just share your customer’s posts, but to really make them feel engaged, it’s best to give direct responses to their content.
Responding to every customer post that doesn’t just directly address the brand but perhaps mentions it through a specific hashtag is great for ensuring each customer feels like they are valued by the business. Using social media tools to find every user who is posting about the brand is vital to ensure users feel like they are connected to the company.
An example is greeting customers with their name. It shows that each response has been carefully crafted to each user by a human, making the business feel friendly and not like a large corporation. Instead, it brings the brand closer to the customer to help build relationships and customer loyalty.
“The truth is that people trust people more than they trust faceless, corporate brands.”
Another great tool for getting engagement to not only occur but continue is to create a conversation with customers to get them talking to you. By asking questions about personal experiences the customer has with the goods and services, it can help the brand to obtain customer feedback as well as sparking discussion among users.
Having looked into some of the best practices for getting chatter around your brand started and the ways that make the customer feel engaged, it’s time to turn to the content itself.
5. Make Your Posts Visual
Just like emoticons, images and videos are also great additions to add to social media posts and marketing content in general. These act to create a more appealing post that users will want to read, but it also caters to those of different browsing styles who may disregard plain text posts altogether. Including an image, GIF or short video into your social posts can make it attractive to all types of users and also increase the accessibility of the posts.
Now that you have learnt ways of engaging with your audience on social media, which of these tips will you start implementing in order to make your audience stay glued to your business?